騫垮憡鏈嶅姟
緗戠粶騫垮憡鐨勪紭鐐癸細
1銆佷紶鎾寖鍥存瀬澶?br />
緗戠粶騫垮憡鐨勪紶鎾寖鍥村箍娉涳紝鍙互閫氳繃鍥介檯浜掕仈緗戠粶鎶婂箍鍛婁俊鎭叏澶╁欙紙鏃犺鍒涓嬮洦閮戒笉褰卞搷鏁堟灉錛夈?4灝忔椂涓嶉棿鏂湴浼犳挱鍒頒笘鐣屽悇鍦般傜洰鍓嶅叏鐞冪綉姘戝凡瓚呰繃6浜匡紝涓浗涔熻揪鍒?.3浜匡紝騫朵笖榪欎簺鐢ㄦ埛緹よ繕浠ユ瘡騫寸炕涓鍊嶇殑閫熷害涓嶆柇鍙戝睍澹ぇ銆傝繖浜涚綉姘戝叿鏈夎緝楂樼殑娑堣垂鑳藉姏錛屾槸緗戠粶騫垮憡鐨勫彈浼楋紝浠栦滑鍙互鍦ㄤ笘鐣屼笂浠諱綍鍦版柟鐨処nternet涓婇殢鏃墮殢鎰忔祻瑙堝箍鍛婁俊鎭傝繖浜涙晥鏋滐紝浼犵粺濯掍綋鏄棤娉曡揪鍒扮殑銆?nbsp;
2銆侀潪寮鴻揩鎬т紶閫佽祫璁?br />
浼楁墍鍛ㄧ煡錛屾姤綰稿箍鍛娿佹潅蹇楀箍鍛娿佺數(shù)瑙嗗箍鍛娿佸箍鎾箍鍛娿佹埛澶栧箍鍛婄瓑閮藉叿鏈夊己榪э紝閮芥槸瑕佸崈鏂圭櫨璁″惛寮曚綘鐨勮瑙夊拰鍚錛屽己琛岀亴杈撳埌浣犵殑鑴戜腑銆傝岀綉緇滃箍鍛婂垯灞炰簬鎸夐渶騫垮憡錛屽叿鏈夋姤綰稿垎綾誨箍鍛婄殑鎬ц川鍗翠笉闇瑕佷綘褰誨簳嫻忚錛屽畠鍙浣犺嚜鐢辨煡璇紝灝嗕綘瑕佹壘鐨勮祫璁泦涓憟鐜扮粰浣狅紝榪欐牱灝辮妭鐪佷簡浣犵殑鏃墮棿錛岄伩鍏嶆棤鏁堢殑琚姩鐨勬敞鎰忓姏闆嗕腑銆?nbsp;
3銆佸彈浼楁暟閲忓彲鍑嗙‘緇熻
鍒╃敤浼犵粺濯掍綋鍋氬箍鍛婏紝寰堥毦鍑嗙‘鍦扮煡閬撴湁澶氬皯浜烘帴鍙楀埌騫垮憡淇℃伅銆備互鎶ョ焊涓轟緥錛岃櫧鐒舵姤綰哥殑璇昏呮槸鍙互緇熻鐨勶紝浣嗘槸鍒婄櫥鍦ㄦ姤綰鎬笂鐨勫箍鍛婃湁澶氬皯浜洪槄璇昏繃鍗村彧鑳戒及璁℃帹嫻嬭屼笉鑳界簿紜粺璁°傝嚦浜庣數(shù)瑙嗐佸箍鎾拰璺墝絳夊箍鍛婄殑鍙椾紬浜烘暟灝辨洿闅句及璁°傝屽湪Internet涓婂彲閫氳繃鏉冨▉鍏鐨勮瀹㈡祦閲忕粺璁＄郴緇熺簿紜粺璁″嚭姣忎釜瀹㈡埛鐨勫箍鍛婅澶氬皯涓敤鎴風(fēng)湅榪囷紝浠ュ強榪欎簺鐢ㄦ埛鏌ラ槄鐨勬椂闂村垎甯冨拰鍦板煙鍒嗗竷錛屼粠鑰屾湁鍔╀簬瀹㈠晢姝ｇ‘璇勪及騫垮憡鏁堟灉錛屽瀹氬箍鍛婃姇鏀劇瓥鐣ャ?br />
4銆佺伒媧葷殑瀹炴椂鎬?br />
鍦ㄤ紶緇熷獟浣撲笂鍋氬箍鍛婂彂鐗堝悗寰堥毦鏇存敼錛屽嵆浣垮彲鏀瑰姩寰寰涔熼』浠樺嚭寰堝ぇ鐨勭粡嫻庝唬浠楓傝屽湪Internet涓婂仛騫垮憡鑳芥寜鐓ч渶瑕佸強鏃跺彉鏇村箍鍛婂唴瀹癸紝褰撶劧鍖呮嫭鏀規(guī)閿欒銆傝繖鏍鳳紝緇忚惀鍐崇瓥鐨勫彉鍖栦篃鑳藉強鏃跺疄鏂藉拰鎺ㄥ箍銆?nbsp;
5銆佸己鐑堢殑浜や簰鎬т笌鎰熷畼鎬?br />
緗戠粶騫垮憡鐨勮澆浣撳熀鏈笂鏄濯掍綋銆佽秴鏂囨湰鏍煎紡鏂囦歡錛屽彧瑕佸彈浼楀鏌愭牱浜у搧鎰熷叴瓚ｏ紝浠呴渶杞繪寜榧犳爣灝辮兘榪涗竴姝ヤ簡瑙ｆ洿澶氥佹洿涓鴻緇嗐佺敓鍔ㄧ殑淇℃伅錛屼粠鑰屼嬌娑堣垂鑰呰兘浜茶韓"浣撻獙"浜у搧銆佹湇鍔′笌鍝佺墝銆傚鑳藉皢铏氭嫙鐜板疄絳夋柊鎶鏈簲鐢ㄥ埌緗戠粶騫垮憡錛岃欏懼濡傝韓涓村叾澧冭埇鎰熷彈鍟嗗搧鎴栨湇鍔★紝騫惰兘鍦ㄧ綉涓婇璁€佷氦鏄撲笌緇撶畻錛屽皢澶уぇ澧炲己緗戠粶騫垮憡鐨勫疄鏁堛?nbsp;
6銆佹垚鏈綆
浜掕仈緗戝箍鍛婁笉闇鍗板埛銆佷笉闇鍒剁墖錛岃妭鐪佷簡鐩稿綋涓閮ㄥ垎璐圭敤錛屼笖騫垮憡鎾彂鏃墮棿闀褲?nbsp;
鐩稿叧緗戠粶騫垮憡鏈瑙ｉ噴錛?/strong>
鐐瑰嚮鐜囷細 緗戜笂騫垮憡鐨勪笓鏈夊悕璇嶏紝緗戜笂騫垮憡鏀句笂緗戝悗錛屽彈浼楃湅鍒拌繖涓箍鍛婂紩璧峰叴瓚ｏ紝騫剁偣鍑昏繖涓箍鍛婄殑姣旂巼銆備婦渚嬶紝渚嬪涓涓綉涓婂箍鍛婂湪涓涓綉欏靛唴鍑虹幇浜嗕竴鐧句竾嬈★紙綾諱技鍒婄櫥鍦ㄤ竴寮犲彂琛岄噺涓轟竴鐧句竾鐨勬姤綰鎬笂錛夋湁涓涓囦釜浜烘鐐瑰嚮錛岄偅涔堣繖涓箍鍛婄殑鐐瑰嚮鐜囦負1%銆傚浗闄呬笂錛屼竴鑸殑468X60鐨勭綉涓婂箍鍛婃í騫呯殑鐐瑰嚮鐜囦負鐧懼垎涔嬩竴鐐瑰嚑錛岃秴榪?%鐨勪負涔嬮珮銆?nbsp;
Impression錛?/strong>鍗拌薄鏁幫紝 騫垮憡鍥劇墖琚闂殑嬈℃暟銆?br />
CPM (Cost per thousand impression)錛氬箍鍛婃瘡鍗冨嵃璞℃暟鏀惰垂錛屽嵆鎸夊箍鍛婃姇鏀炬鏁拌岄潪鎶曟斁鏃墮棿闀垮害鏀惰垂銆?br />
Banner錛?/strong>妯箙騫垮憡錛屼竴涓〃鐜板箍鍛婁富鍐呭鐨勫浘鐗囷紝鏀劇疆鍦ㄥ箍鍛婂晢鐨勯〉闈笂錛屽線寰鍒朵綔鎴愬姩鐢誨艦寮忥紝涓鑸笉瓚呰繃20k銆?nbsp;
Logo錛?/strong>鍥炬爣錛岄氬父鐢ㄦ潵瀹ｄ紶騫垮憡涓葷殑鍟嗘爣鎴栫壒瀹氭爣蹇楋紝閫氬父涓嶈秴榪?0k銆?/p>
鏂囧瓧閾炬帴錛?/strong>緇欓〉闈笂鐨勬枃瀛楄緗秴閾炬帴錛屼竴鑸湪10瀛椾互鍐呫?/span>
璧勬簮浼樺娍錛?/strong>
1.棣欐腐璧勮闂ㄦ埛緗戠珯鈥旈娓湪綰?www.i-hk.com)
騫垮憡鍙婂悎浣滆仈緋伙細
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